时间：2026-06-22 20:04:35
May 25, 2026, Shanghai-The Buick LPGA Shanghai press conference was held today in Songjiang, Shanghai, formally announcing that the tournament will relaunch at Sheshan Golf Club, from October 15–18, 2026. The event has been comprehensively upgraded for this edition, with the total purse elevated to USD 3.2 million, establishing a new prize-money benchmark for professional women’s golf in Asia.
Attendees at the launch included: Mr. Wei Qingfeng, Secretary‑General, China Golf Association; Ms. Ye Wendi, Deputy District Mayor, Shanghai Songjiang District People’s Government; Mr. He Jinfeng, Party Secretary and Director General, Shanghai Songjiang District Administration of Sports; Mr. T.K. Pen, Honorary Vice President, China Golf Association; Chairman of China LPGA Tour; Mr. Liu Zhen, Deputy Director, Buick Marketing & Sales Department, SAIC‑GM; Mr. Liu Wei, Deputy Party Secretary and General Manager, Shanghai Songjiang New City Construction Development Group Co., Ltd.; Ms. Crystal Zhang, Vice President, Sheshan Golf Club; Mr. Chris Madsen, Managing Director, LPGA Asia‑Pacific Region; Ms. Li Hong, Director, Women’s Professional Tour, China Golf Association, CEO, China LPGA Tour; and Ms. Winnie Heng, Senior Vice President, Head of IMG Golf APAC. They jointly witnessed the entry of this premier global women’s golf flagship event into a new phase of development.
Group photo of guests at the Buick LPGA Shanghai press conference
Organized by the China Golf Association, the Shanghai Administration of Sports and the People’s Government of Songjiang District, the Buick LPGA Shanghai is hosted operationally by the Songjiang District Administration of Sports, Shanghai Songjiang New City Investment & Construction Group Co., Ltd., Shanghai Sheshan International Golf Club and IMG Sports Development (Shanghai) Limited, with co-organization by Shanghai Golf Association.
The tournament is presented by Buick, SAIC General Motors, and is jointly sanctioned by the Ladies Professional Golf Association (LPGA) and the China Ladies Professional Golf Association (CLPGA). Dozens of LPGA and major championship winners, rising young stars and Olympians will converge at Sheshan to compete for the Buick Goddess trophy, delivering a world-class spectacle to golf fans worldwide.
Leveraging the Tournament as a Platform to Root and Empower Golf Development in Shanghai
Against the backdrop of vigorous growth in China’s golf industry, the Buick LPGA Shanghai, as the country’s highest-prize international women’s golf tournament, has long invested in the domestic market. Through a consistently high-standard and professional tournament model, it has established an international-caliber competitive platform that continuously supports the development of golf in China.
Mr. Wei Qingfeng, Secretary‑General of the China Golf Association, commented: “For years, the Buick LPGA Shanghai has adhered to an international vision and high organizational standards, providing a stable and professional platform for Sino-foreign golf exchange. As a global flagship for women’s professional golf, it not only affords Chinese players invaluable opportunities to gain experience and refine their skills at home, but also contributes to professional system building, stimulates surrounding cultural and tourism consumption, and releases regional economic benefits. From the new starting point of the 15th Five-Year Plan and with a view to the national objective of building a strong sporting nation, the China Golf Association will continue to support the high-quality staging of the event and work with partners to advance golf in China to new heights.”
Mr. Wei Qingfeng, Secretary‑General of the China Golf Association delivers remarks
Owing to its professional international organization, broad global reach, and highly engaging competition, the Buick LPGA Shanghai has earned consecutive “Shanghai Event” brand certifications and achieved a major upgrade in 2025 to “Hallmark Event” status, which has further enriched the city’s international sporting event portfolio and underscored the tournament’s comprehensive value in terms of international influence, organizational standards, and city image promotion.
2025 Buick LPGA Shanghai champion Jeeno Thitikul
Songjiang, often called “Shanghai’s Root,” has a cultural lineage extending over six millennia. Hosting the event in Songjiang will effectively integrate diverse regional industries and enrich international high-end sports offerings, injecting fresh impetus into local industrial upgrading and consumption quality.
Ms. Ye Wendi, Deputy District Mayor of Shanghai Songjiang District People’s Government, commented: “With longstanding accumulation, Songjiang has been deeply engaged in golf for many years, possessing mature course resources, comprehensive supporting systems and rich experience in staging international tournaments. The arrival of the Buick LPGA Shanghai in Songjiang is an important achievement in our district’s integrated development of culture, commerce, tourism, sports, exhibitions and agriculture; it is also recognition of Songjiang’s urban quality, service capacity and industrial assets.”
Ms. Ye Wendi, Deputy District Mayor, delivers remarks
The Shanghai Golf Association has long been committed to promoting golf’s local popularization and advancing public participation, thereby broadening the sport’s influence. Lin Kaiwen, President of the Shanghai Golf Association, remarked: “The continued hosting and upgrading of the Buick LPGA Shanghai not only enhances Shanghai’s golf event system but also enriches the city’s golf development landscape, contributing fresh momentum to urban sports consumption and the high-quality development of local golf.”
2025 Buick LPGA Shanghai
A New Chapter at Sheshan-Upgraded to Set an Asian Benchmark
As the important season-opening event for the LPGA Asia Fall Swing, the Buick LPGA Shanghai has become a core benchmark in Asia’s women’s golf calendar. This edition’s comprehensive upgrade will further elevate its flagship status and strategic position on the LPGA global schedule, continuing to support the high-quality development of women’s golf internationally. Mr. Chris Madsen, Managing Director of the LPGA Asia‑Pacific Region, said: “China is a key market in the LPGA’s global strategy, and the outstanding performances of Chinese players on the LPGA stage continue to inspire a new generation to take up golf. We are honored to partner with Buick to stage such a benchmark international women’s event in China, consistently delivering world-class competition while deepening the development of golf culture in China and injecting vitality into women’s golf worldwide.”
Mr. Chris Madsen, Managing Director, LPGA Asia‑Pacific Region, delivers remarks
The Buick LPGA Shanghai features world-class competition, and through this premier international tournament platform, the CLPGA continues to help Chinese golfers gain experience on the biggest stages and further sharpen their competitive abilities. Commenting on the significance of the event, T.K Pen, China Golf Association Honorary Vice President, Chairman of China LPGA Tour, said:
“Women’s sports around the world are currently experiencing rapid growth, and women’s golf in particular holds tremendous potential for development. The Buick LPGA Shanghai gives Chinese players the opportunity to compete alongside the world’s top golfers, while also allowing more international players, media, and fans to witness the growth and potential of golf in China. That in itself carries tremendous significance.”.
Mr. T.K. Pen, Honorary Honorary Vice President, China Golf Association; Chairman of China LPGA Tour
This year the tournament will be staged at Sheshan Golf Club for the first time. The venue has repeatedly been honored as one of China’s top courses and has successfully hosted world-class championships; its facilities, competitive conditions and support services meet international premier-event standards.
As a committee member and hosting venue, Ms. Crystal Zhang, Vice President of Sheshan Golf Club, said at the press conference: “From Sheshan’s inception we aspired to create a world-class tournament venue. After hosting fourteen international premier events, we have accumulated mature operational experience. We now assume an enhanced role-not only as host course but also as a member of the tournament committee. This dual responsibility compels us to marshal greater quality resources, deeply engage in event planning, and fully support the elevation of the Buick LPGA Shanghai’s brand influence.”
Ms. Crystal Zhang, Vice President, Sheshan Golf Club, delivers remarks
As a co-founder of the Buick LPGA Shanghai tournament, Ms. Winnie Heng, Senior Vice President, Head of IMG Golf APAC, remarked: “We are honored that, with the strong support of the China Golf Association, Shanghai municipal and district governments and associated institutions, IMG and long-term partner Buick once again gather at the familiar and welcoming Sheshan Golf Club to witness the Buick LPGA Shanghai’s relaunch. With the total purse reaching USD 3.2 million-the highest in Asian women’s professional golf-we look forward to Chinese players performing strongly at home, bringing pride and inspiring all the home fans.”
Ms. Winnie Heng, Senior Vice President, Head of IMG Golf APAC, delivers remarks
Buick’s Long-Term Commitment to Golf and Joint Development with Chinese Golf
As one of the earliest premium international brands to enter China, Buick has been deeply involved with Chinese golf since 2005, demonstrating a long-term commitment to the sport’s development. Over 21 years, Buick has built an integrated golf ecosystem spanning professional events, player sponsorships and youth development, supporting players including Feng Shanshan, Lin Xiyu, Liu Yu and Yin Ruoning on the international stage, while fostering emerging talent and promoting golf culture to support sustainable growth.
Mr. Liu Zhen, Deputy Director of Buick Marketing & Sales Department, SAIC‑GM, stated: “Golf tests strategy, patience and mindset; its ethos of competing with oneself and continually striving for improvement aligns closely with Buick’s brand core of ‘pursuing progress and entering a new realm.’ This year’s comprehensive upgrade to a USD 3.2 million purse, a new record for women’s professional golf in Asia, marks an important milestone in the tournament’s evolution and reflects Buick’s continued, steadfast commitment to golf development in China.”
Mr. Liu Zhen, Deputy Director, Buick Marketing & Sales Department, SAIC‑GM,
delivers remarks
At a New Starting Point-A World-Class Showcase
The new look Buick LPGA Shanghai will present an unparalleled sporting spectacle for global golf enthusiasts-featuring a world-class player field, premier organizational standard and a venue with profound heritage. This October, attention will turn to Sheshan Golf Club as the tournament relaunches in full.
Sheshan Golf Club
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About the Buick LPGA Shanghai
With a total purse of US$3.2 million, the Buick LPGA Shanghai is a flagship global women’s golf event and the highest-purse women’s professional golf tournament in Asia. The event evolved from the Buick Women’s Invitational, founded in 2014, and received joint certification from the LPGA and CLPGA in 2018. The tournament has been successfully held in Shanghai for multiple consecutive years, becoming one of the most important golf events in China and across Asia. It provides a world-class competitive platform for elite female professional golfers from around the world while continuing to promote the sustainable and healthy development of golf in China.
In 2026, the Buick LPGA Shanghai will tee off from October 15 to 18 at Sheshan Golf Club. As the first stop of the LPGA Asian Fall Swing and a world-class championship event, the tournament will bring together 81 outstanding female golfers from China and abroad, including dozens of LPGA and major championship winners, rising stars, and multiple Olympic participants. They will compete fiercely for the trophy, delivering an exhilarating golf feast for long-awaited fans.
About Buick
Since its founding in 1903, Buick has stood as one of the most iconic American automotive brands, with its renowned Tri-Shield emblem recognized around the world. As a cornerstone brand of General Motors, Buick has long served as a technological pioneer and trendsetter, helping drive the advancement of the American and global automotive industries while setting benchmarks that many other automakers have followed.
In 1997, the establishment of SAIC-GM marked the beginning of Buick’s ambitious journey in China. From the rollout of the first domestically produced Buick model in December 1998, to annual sales in China surpassing one million units in 2015, and cumulative sales exceeding 10 million units by September 2018, Buick has spent the past 28 years deeply cultivating the premium mainstream market. By aligning its brand philosophy with evolving consumer expectations, Buick has built a reputation for delivering a “premium-above-its-class” ownership experience. Today, the brand offers one of the most comprehensive product portfolios in China’s automotive market, spanning mid-size and premium SUVs, sedans, luxury MPVs, and new energy vehicles across a wide range of segments.
In 2022, Buick entered a pivotal year of comprehensive transformation. On June 1, the brand unveiled its new global identity and introduced two landmark models: the all-new flagship MPV Buick Century and the Electra-X, Buick’s first Ultium-based pure electric SUV concept. Buick also announced its brand renewal strategy, outlining plans to launch more than 10 all-new models by 2025 across mainstream new energy segments including MPVs, SUVs, and sedans. At the same time, Buick expanded its powertrain roadmap to offer diversified mobility solutions, including battery electric, plug-in hybrid, full hybrid, mild hybrid, and intelligent internal combustion technologies.
In 2023, Buick accelerated its comprehensive renewal strategy centered around “New Image, New Products, New Design, New Technology, and New Experience.” The brand launched two Ultium-platform electric vehicles: the Buick Electra E5, a large five-seat pure electric SUV, and the Buick Electra E4, a pure electric sport coupe SUV. Among them, the E5 quickly ranked among the best-selling mid-to-large pure electric SUVs in China. Around its Ultium EV lineup, Buick also introduced a new-energy retail and service ecosystem, including dedicated Buick EV Spaces in prime commercial districts across major cities, alongside the “Blue Key Carefree” service program, further strengthening Buick’s position as a leading joint-venture EV brand in China.
In 2024, Buick continued its brand transformation with the launch of the segment-leading GL8 PHEV, supported by the promotion of existing products such as the E5 and V6. Meanwhile, the all-new LaCrosse and next-generation Envision family further advanced Buick’s intelligent cockpit and driver assistance technologies, enabling the simultaneous rollout of smart technologies across both electric and gasoline-powered vehicles. This reinforced Buick’s market positioning around the concept of “Intelligence Across Both EV and ICE.” Through a more modern, premium, and technology-oriented brand identity, Buick continued adapting to rapidly evolving market demands. At present, Buick is accelerating the rollout of locally developed plug-in hybrid models covering all major body styles, while leveraging localized strategies to elevate its smart cockpit systems and achieve full-scenario intelligent driving capabilities, moving the brand firmly into the industry’s leading tier and driving its comprehensive transformation toward electrification, intelligence, and premiumization.
In 2025, Buick introduced its premium new energy sub-brand “Zijing,” alongside the debut of the Xiaoyao Super Integrated Architecture. With 100% local definition authority over product development, the platform supports full compatibility across three body styles, three powertrain forms, and three drivetrain configurations, enabling highly efficient development of battery electric, plug-in hybrid, and extended-range new energy vehicles. Buick also launched the Zhenlong Plug-in Hybrid Pro system and a 900V ultra-fast charging platform, significantly improving charging efficiency and energy replenishment performance to rival industry leaders. The Zijing lineup subsequently introduced the Zijing L7 luxury new energy sedan and Villa-class luxury flagship MPV, the Zhijing Shijia. Both models featured a next-generation intelligent cockpit powered by Qualcomm’s high-performance 8775 chipset and AI large-model interaction capabilities, while advanced driving assistance systems fully adopted Momenta R6 L2++ technology with comprehensive highway and urban NOA coverage. Buick’s annual new energy penetration rate exceeded 20%, placing the brand at the forefront of joint-venture new energy transformation in China.
In 2026, Buick further solidified the maturity of the Zijing brand through a fully developed product matrix, continued technological advancement, and strong market penetration, becoming the only joint-venture automotive brand to achieve comprehensive coverage across the premium new energy landscape. During Auto China Beijing, Buick launched the Zijing E7 luxury new energy SUV. Coinciding with the first anniversary of the Zijing brand, Buick officially established a complete premium product lineup consisting of the Zijing Shijia flagship MPV, the Zijing E7 five-seat SUV, and the Zijing L7 luxury sedan, covering the mainstream premium price range from RMB 200,000 to over RMB 400,000. Buick also reaffirmed its ambition to establish benchmark “premium comfort” standards in every major new energy segment. At the same time, the brand introduced the Zijing Mobile Space Intelligence concept, redefining future mobility from the perspective of living space. With this, the Zijing brand entered its fully realized phase, marking a new chapter in Buick’s intelligent electrification transformation.
About Sheshan Golf Club
Situated in Songjiang district, Shanghai Sheshan Golf Club is regarded as one of Asia’s top golf clubs today and also the first private membership golf club in Shanghai. It is also an integrated resort revolving around the theme of golf.
Covering over 1700 acres of land, the 18-hole par-72 golf course was designed by internationally renowned golf course designers, Nelson & Haworth. Sheshan International Golf Club features beautiful tree-lined fairways, gentle rolling hills, 1000 year-old Gingko trees, calm waterways and a spectacular natural quarry. With strategically placed bunkers throughout the course along with deep collection areas, beautiful water features and undulating greens, the beauty of the course and the challenges it has attracted the best tour professionals around the world to the course.
Since its opening, Sheshan Golf Club has kept upgrading and improving itself in pursuit of excellence. It has been selected into the World’s Top 100 Golf Courses by Golf Digest magazine(U.S. edition) for 8 consecutive sessions (once every two years) starting from 2009. Since 2008, it has also won honors in 8 consecutive biennial selections by Golf Digest magazine(Chinese edition), ranking No.1 in China’s Top 100 Golf Courses, China’s Top 10 Clubs and China’s Top 10 Golf Communities. Additionally, it has been listed in Asia’s Top 100 Golf Courses by Golf Travel for 9 consecutive sessions. From 2020 onwards, it has been inducted into the World Platinum Clubs Top 50 for three consecutive times.
With a world-class golf course and a team of professional and hardworking management and staff, Sheshan Golf Club will continue striving to provide all exclusive members and guests a unique, luxurious and enjoyable golf experience.
About IMG
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
